Published in London and Moscow

Launched May 2003

New Style is aimed at the affluent Russian-speaking community in the UK and Europe and high net worth visitors to the UK and top European destinations.

The magazine’s target audience is essentially “Global Russians”: well-established, well-educated, well-travelled individuals who know exactly what they want in life. Aimed at both a male and female audience, New Style features celebrity interviews and lifestyle topics such as travel, fashion, property, entertainment, art, theatre, cinema, music, cars, and the latest gadgets. New Style is a magazine about an aspirational lifestyle for a discerning readership.

Circulation 20,000 copies monthly

Distribution:

London Newsagents 2%

Subscription in the UK 15%

London Hotels, Spas, Private Clubs, Private Clinics, Private Aviation Lounges 15.2%

Europe 8.1%

On Board Flight & Airport Lounges 33.7%

Moscow Airport Lounges 25%

Airlines – onboard Business Class:

Aeroflot – to/from Moscow

British Airways – to/from: Moscow, St. Petersburg, Russia;

Almaty, Kazakhstan;

Transaero Airlines – to Moscow

Ukrainian Airlines – to/from Kiev, Ukraine;

BMI – to/from Moscow, Russia; to/from Almaty, Kazakhstan;

Air Astana – to/fom Almaty, Kazakhstan

Swissair – to/from Moscow from Geneva and Zurich

Airport Lounges in UK:

London – SKYTEAM Lounge (used by Aeroflot),
Heathrow Terminal 4

London – Star Alliance lounge, Heathrow Terminal 1

London – BMI Business Class, Heathrow Terminal 1

London – All lounges in Heathrow Terminal 5

Airport Lounges in Europe:

Geneva and Zurich – Swissair Lounge

Airport Lounges in Russia:

Moscow – VIP Lounge, Sheremetyevo 2

Moscow – VIP Lounge, Sheremetyevo 4

Moscow – VIP Lounge, Domodedovo

Private Aviation in the UK:

Onboard Net Jets aircrafts

Luton Airport – Signature Flight Support

Gatwick Airport – Executive Aircraft Handling

Seasonal Distribution:

Summer – 4* And 5* Hotels in Cote d’Azur: Monaco, Nice, Juan

Les Pins, Mandelieu, St Laurent, Mougins, Beaulieu, Antibes,

Roquebrune, Eze, St Jean, Sophia

Winter – 4* and 5* Hotels in:

Switzerland: St Moritz, Verbier, Zermatt;

France: Meribel, Courchevel, Val d’Isere

Among our clients:

Louis Vuitton, Sotheby’s, Christie’s, Clive Christian, Graff, Harry

Winston, Tiffany’s, Boodles, Leviev, Chatila, Harrods Estates,

Savills, Knight Frank, Hamptons International, Beauchamp

Estates, WA Ellis, Roger Vivier, Tod’s, LODH Swiss Private

Banking, BHI Swiss Private Banking, Large Yachts Solutions, etc.

www.newstyle-mag.com

Published in London

since September 2005

Circulation 20,000 copies weekly

Distribution:

Subscription in the UK                 (7.5%)

Newspaper bins at 30 London tube stations   (10%)

Other London points of distribution                 (81%):

Russian grocery shops, Russian schools, Embassies of Russia and CIS countries in the UK, Russian offices, Russian airlines’ offices, Russian salons and hairdressers, money transfer points, etc.

Airlines and Airport Lounges         (1.5%)

Onboard:

Aeroflot (to Moscow)

Ukrainian Airlines (to Kiev)

Airport Lounges in the UK:

London – SKYTEAM (used by Aeroflot), Heathrow Terminal 4

London – BMI Business Class, Heathrow Terminal 1

Pulse UK combines the best traditions of the popular, well-known British publications Time Out and Loot. Its topics embrace British cultural and public life, exhibitions and festivals, concerts and theatre performances, reviews of new books and movies, public and sports events. It also focuses on information about education and work, legal, financial, and medical issues, and includes an extensive free classifieds section. Information provided by the newspaper is of value to Russian speakers both currently living, and also newly arrived in the UK.

www.pulse-uk.org.uk